Everything You
Need
To Build and Grow Your Successful Writing Business
Dear Fellow Writer,
If you had asked me yesterday for advice about how to build your own
successful freelance writing business, I wouldn’t have had any easy
answers for you. But today, I can give you everything you’ll ever need
to know.
That’s because we have just introduced the new
Freelance Writing Success in a Box: Your Complete Guide for Launching
and Running Your Profitable Freelance Writing Business ––
and it has all the answers to questions like . . .
• Will I need a license of some sort to start my business?
• What should the legal status of my new business be?
• How will my tax situation change?
• What about contracts?
• What home-office equipment must I have?
• What kind of records should I keep?
• How do I handle copyright issues?
• How do I negotiate my fees?
• How should I manage my time to maximize my income?
The answers you’ll get to these and hundreds of other questions about
starting and running your own $100k/yr writing business are full of
specific, step-by-step details. Nothing is left in doubt. Most
important, all this advice comes straight from the best authorities in
the world: professional copywriters who’ve already built successful,
highly lucrative freelance writing businesses.
Freelance Writing Success in a Box was developed specifically for
writers like you who are ready to start a business and want to do it in
the right way — by maximizing your efficiency and profits and minimizing
your stress and mistakes.
Everything You Need to Build a $100K
Writing Business
My name is John LaBine. I’ve had my own home-based freelance
copywriting business for about nine years. Right now, I’m earning more
money than I ever dreamed of making, and I absolutely love the freedom
my job gives me. But things weren’t always so good . . .
When I first started my business, I had nobody to turn to for advice.
Most of my decisions were based on guesswork. I wrestled with and
worried over the very same questions that might be going through your
mind right now . . .
• How do I build long-term relationships with my clients?
• What are my medical-insurance options?
• How do I negotiate fees, payment schedules, and royalties?
• Does my business really need a Web page and a dedicated e-mail
address?
• As a freelance businessperson, how should I handle my long-term
financial planning?
It’s just not smart to guess about questions as important as these. But
I had no choice, so naturally I made mistakes. I did things I shouldn’t
have done and didn’t do things I should have been doing. Consequently,
it was tough for me to get clients; frustrating dealing with things like
taxes, negotiating contracts, and time-management; and it took me a lot
longer than it should have to start making really good money. But you
can avoid all the stress and frustration I went through.
If you faithfully use the information you’ll get in
Freelance Writing Success in a Box,
you’ll …
• Begin building a solid business in a matter of months, not years
• Always know exactly what to in any business situation
• Expand your business until you have all the work you want
• Never worry where your next assignment will come from
• Always be organized, motivated, and focused
• Maximize your income, boost your free time, and minimize stress
Starting and running a business is a strategic, methodical, big-picture
undertaking. You’re no longer an employee — you’re the boss.
And we are not expecting you to take this big step on your own. We’ve
done 95% of the work for you, and will be with you every step of the
way.
You Write. They’ll Sweat.
You know the old saying: Really successful ventures require “5%
inspiration and 95% perspiration.” Well, the only way your writing
business is going to succeed is if the inspiration part of it (your
writing) is supported by smart decisions, great organization, and savvy
planning. That’s the perspiration part.
We have handled all that for you. More precisely, the most successful
freelance copywriters in the world have done the sweating for you.
We’re the ones who learned how to best set-up, run, and grow an
extremely lucrative writing business. These are folks like Don Mahoney,
Paul Hollingshead, and Bob Bly, who pull in high six-figure incomes
every year.
They make that kind of money not only because they can write well but
also because they’re extremely smart businesspeople. Now, you can be
one, too.
Strong Writing Is Only Part of Your
Successful Business
Freelance Writing Success in a Box
contains everything you need to know and do to start and run your own
writing business.
To succeed, you’re going to have to do things like . . .
• Sidestep the Five Most Serious Start-up Mistakes. Any one of these can
torpedo the business of even the best writer in the world. Yet, few
beginning businesspeople even know they exist. Freelance Writing Success
in a Box maps out these landmines for you and shows you how to easily
tiptoe around them.
• Choose the Legal Status That Saves $. You basically have four choices.
Choose the right legal status and you can set yourself up for big tax
savings. This isn’t complicated –– and it’s not hard to do –– but it’s
very smart. This is just one of the many things that Freelance Writing
Success in a Box does for you: It lays out all the options and explains,
step-by-step, how to make and implement the wisest choice.
• Negotiate by Using Strategy and Strength. No subject is more volatile
than money. So, it’s vital that you know how to negotiate fees with your
clients — especially when you’re building your business. Freelance
Writing Success in a Box shows you proven short- and long-term
strategies that will keep your clients and your bank account happy for
years to come.
• Know Where to Save; When to Spend. Low overhead is one of the big
advantages of having a freelance business. But there are some things you
mustn’t scrimp on –– and one of them is almost always underutilized in
underachieving home-based businesses. Freelance Writing Success in a Box
reveals how spending a little on this single item can lead to hundreds
of thousands of dollars in extra revenue for your business.
• Put a High Value on Your Own Time. It’s essential to know and
understand your own value. That value happens to be $50/hr if you work a
40-hr week and are shooting for a $100k/yr income. And that number is
going to grow as your business expands. In one of hundreds of "attitude"
tips, Freelance Writing Success in a Box drives that point home by
asking, “Why would you, a $50/hr writer, pull yourself from your office
to mow the lawn when you can hire some neighborhood kid to do it for
$10/hr?”
• Understand the Importance of “No.” Even the best writers can lose a
major client –– but this calamity will never happen to you. Why? Because
you're not going to have only one major client. You're going to learn to
say “No thank you” every once in a while to your “best” client and,
instead, use that time — at the rate of only 45 minutes every day or so
— to troll for new business.
• Be Happy and Rich. Getting a new client will make you happy; keeping
that client will make you rich. That first job with a new client might
bring you anywhere from $850 to $8,500. Turning that client into a
long-term partner could eventually bring you $250K or more — easily.
Freelance Writing Success in a Box shows you exactly what you must do —
aside from writing great copy — to become an indispensable resource for
all your clients.
These are just a few samples of the hundreds of topics that
Freelance Writing Success in a Box
explores and explains for you. Again: Nothing is left to chance. This is
a detailed, easy-to-understand roadmap to your very own successful
writing business. It’s been created to shine a bright light on a
make-or-break part of your writing career that isn’t covered anywhere
else.
Michael Masterson’s Accelerated Program for Six-Figure Copywriting
helped you become the skilled writer you are today. The Master’s Program
gives you the power to compete against — and beat — the very best
copywriters in the world.
Bob Bly’s Selling Yourself is a
goldmine of proven strategies for marketing your business and your
individual talents. And now, Freelance
Writing Success in a Box shows you exactly how to put
together everything you’re learning to build and run a perfectly
organized, money-making business of your own.
How Successful Do You Want to Be?
I’ve used the word “successful” a lot when describing the kind of
business that I think you want to build. But I’ll be frank with you: I’m
really talking about degrees of success. You’ve got to decide how
successful you want to be.
You see, it’s entirely possible that with the writing skills you’ve
learned so far, you could, depending on your age, spend the next 10, 20,
or 30 years just moving from assignment to assignment and never really
put a “business” together. And you could still make a decent living.
But I also have to tell you from personal experience that the odds
clearly show that this kind of helter-skelter approach . . .
• Won’t be a huge success. (You’re not going to make really big money.)
• Won’t be a secure success. (There will be lots of ups and downs.)
• And, at the end of the day, you’ll know that you could have done a
heck of a lot better — by using the strategies and tips in Freelance
Writing Business in a Box.
To run a successful business, you’ve got to do it right. And the kicker
is that “doing it right” doesn’t mean working harder. It just means
working smarter. What are the rewards of following the simple tactics
described in Freelance Writing Success in a
Box?
• Maximized income — really big money
• A steady, predictable flow of work —that you'll have planned months in
advance
• Peace of mind — because you and your loved ones will be well taken
care of
• The gratification of knowing you’ve done your best — which is
priceless!
And, on top of all this, you’ll enjoy the freedom of being an
independent businessperson and the satisfaction of doing something you
really enjoy.
Everything You Need to Build and
Grow Your Own Writing Business
The writers and entrepreneurs who contributed to
Freelance Writing Success in a Box
crammed everything they know about starting and running a company into
three information-packed volumes. Then, we put it all into a “box” for
easy delivery to you . . .
Volume #1, Starting Your Own Writing Business, is where
you’ll learn what it takes to build a solid “foundation” for your
business. There’s a ton of nuts-and-bolts information here on things
like . . .
Office Set-Up: One of the joys of writing copy for a living is
that you can take your “work” wherever you want — to the beach, to the
Alps, to your easy chair . . . anywhere. But you still need an office, a
home base. How you set-up that office and organize it will have a huge
impact on your productivity and profit. Among other things, Freelance
Writing Success in a Box shows you how to organize your office, what
materials and technology you need (and what you shouldn’t waste your
money on), and how to create that all-important barrier between your
in-home office and your family life.
Bookkeeping: Now that you’re self-employed, you’ll need to pay
taxes more than once a year. It’s no big deal (really). But you’re the
one who’s got to keep the books in order and make sure you keep track of
important paperwork. Freelance Writing Success in a Box explains what
paperwork you should hang on to, how to make sure your clients give you
the tax forms you’ll need, and why a great filing system is absolutely
crucial to the success of your business.
Taxes and Legal Status: There’s no need for you to worry about
your new tax status — everything you need to know is right here.
Including an explanation of your EIN (Employer Identification Number)
and how best to approach your federal, state, and self-employment taxes.
You’ll also discover that you have a lot of choices when it comes to the
legal status of your business. Volume #1 of Freelance Writing Success in
a Box helps you decide which one is best for you. Don’t pull out your
hair trying to research this stuff for yourself. It all here!
Time Management and Motivation: Having your own business gives
you a lot of freedom –– but you’ve got to use this freedom wisely. Here
are all the tricks and organizational tools that the best copywriters in
the world use to control time and use it to generate the income you
want.
Volume #2, Running and Accelerating Your Writing Business,
shows you how to keep your writing business humming along
super-productively. It includes everything your business must do to grow
and prosper, including . . .
Everyday Concerns: We don't want you to “sweat the details,”
but you should be prepared for the little things that might come up on
any given day. Paying attention to these things can make the big issues
a lot easier to deal with. Volume #2 sorts it all out for you.
Killer One-Page Proposals: You may know how to write killer
copy, but proposals are another ball of wax. Running and Accelerating
Your Writing Business shows you how to outline and flesh-out project
proposals that will have clients fighting for your business.
Contracts: Here are the nuts and bolts that will make sure you
always protect your best interests as a writer and businessperson. Not
complicated. Just essential.
Fees: Money is always a delicate subject. Volume #2 of
Freelance Writing Success in a Box presents all the strategies used by
guys like Michael, Don, Paul, and Bob to maximize income while
maintaining good client relations.
Work habits: Between them, the writers who contributed to
Freelance Writing Success in a Box probably have about 100 years of
copywriting experience. In this section they share all the little (and
big) secrets they’ve accumulated to make sure your days are
mega-productive.
Volume #3, Marketing Your Business for High Income and Growth,
is all about the second most important aspect of any writing business:
marketing. Never forget the need to always be looking for new clients
and you’ll never be short of work (or money).
Self Promotion: One of the easiest and most potent forms of
self-promotion is building a modest website and then linking it to a
wide range of search engines. Marketing Your Business for High Income
and Growth shows you exactly how to do this, along with many other easy
self-promotion tricks
Networking: This is your key to a lifetime of writing
assignments. You see, having a home-based business shouldn’t mean a life
of isolation. In order to grow, you’ve got to have your name and face in
front of the right people. As you’ll see, it doesn’t take a lot of work
— if you know what you’re doing.
Getting Clients: Don’t stop trying to get new clients just
because business is booming. Volume #3 of Freelance Writing Success in a
Box shows you how to best leverage the success of your business to
attract new clients. It also shows you how to ensure that your value to
your existing clients constantly increases.
Perpetual Marketing: Look at it this way: You’re really running
two businesses –– your writing business and your marketing business.
Your good writing will make your marketing easier and your good
marketing will make your writing easier. Marketing Your Business for
High Income and Growth lays out the easiest, most timesaving, and most
productive ways to have an ongoing marketing effort that really works.
Nothing is more important than this!
Time Management: If you’re wondering how you’ll find time to do
all this marketing and still have time to write . . . here’s where
you’ll find out how to do it. The copywriting pros who’ve put
Freelance Writing Success in a Box
together share the techniques that allow them to write powerful copy and
run an effective marketing program at the same time.
Be Careful With This Thing. It’s
Loaded!
You can have all three volumes of
Freelance Writing Success in a Box sent to you for
only $99. And you can have it sent to you immediately by clicking
here:
Order Now. The
development costs were kept low because we had the best resources for
the project right on its doorstep: Mahoney, Bly, Hollingshead, me –– all
of us. That’s the reason they’re able to offer this to you at such a
bargain price.
Even better, to celebrate the launch of
Freelance Writing Success in a Box, we will send you a
copy of Bob Bly’s brand new handbook, The 62 Most Common Questions
Beginning Copywriters Ask About Getting Clients. If you’ve ever had
questions about how to meet with, write to, or talk with clients (and
who hasn’t?), chances are you’ll find the answer right here. It’s
crammed with the kind of useful, hands-on info that Bob is famous for.
His new book will be selling for $49, but we’ll tuck it inside your copy
of Freelance Writing Success in a Box
absolutely free.
Do what it says . . . keep doing what it says . . . and you’ll be end up
exactly where you hoped to be when you first started your journey: as an
accomplished writer running a very successful freelance business.
But, as I said, it’s up to you to decide how successful you want to be.
My advice? Play it smart. Go with the decision you know you’ll never
regret. Get your business up and running by using these strategies ––
the strategies that the most successful writing businesses in the world
have followed.
Via our SECURE
SERVER!
Kind regards,
David Pierce
Professional Freelance Copywriter
